In crowded local markets, it’s important for healthcare providers to stand out from the competition. One way to do this is through effective reputation management. A strong reputation can improve how patients perceive the quality of your care and may influence their decision to seek treatment from your practice.
Here are 7 strategies for reputation management for healthcare providers:
- Focus on your Google Business Profile (formerly Google My Business). Google is the most widely used search engine, and your Google Business Profile is often the first point of contact for potential patients. Make sure all of your information is up to date and accurate, and respond promptly to any reviews or feedback.
- Be consistent. A consistent and ongoing reputation management strategy is necessary to maintain top positions. Reputation management is a marathon, not a sprint.
- Ask for reviews. Part of your consistent strategy should be asking for reviews. Reviews can be a powerful tool for reputation management, as they provide potential patients with a sense of the level of care they can expect from your practice. Encourage patients to leave reviews on review sites or on your practice’s social media accounts. We’ve found emails to be the #1 tool for building a solid set of reviews online. TIP: It has to be easy. Make sure the direct-to-review link is included in the email.
- Leverage your reviews. Once you have a good number of positive reviews, consider creating images or graphics to share on social media or your website. This can help attract new patients and show that your practice is highly rated by its existing patient base. (Related: 4 Powerful Ways To Leverage Existing Reviews To Get More Patients)
- Listen to feedback and make improvements. Negative reviews or feedback can be tough to read, but they can also provide valuable insights into areas where your practice can improve. Take the time to listen to what patients are saying and consider making changes to your operations or customer service based on their feedback.
- Monitor your online presence. In addition to your Google Business Profile, make sure to monitor other online channels where patients may be talking about your practice, such as review sites or social media. Respond promptly to any negative reviews or feedback and take the time to address any concerns or issues raised by patients.
- Seek out opportunities for media coverage. Positive media coverage can help boost your practice’s reputation and attract new patients. Seek out opportunities to share your expertise with journalists or to be featured in articles or news segments related to healthcare.
By following these strategies, you can effectively manage your reputation and stand out from the competition. A strong reputation can help attract new patients and build trust with your existing patients.
Need help with Reputation Management for Healthcare Providers? Let us know. We’re trusted by hundreds of providers.
Or, read more about how we might help.