Hi, my name is Brian Dooley. I’m the founder of Independence Digital. We’re a medical marketing agency that helps large medical practices fill their schedules with the patients they want.
Several years ago I joined a large specialty practice as the Director of Marketing and Customer Care. Even with over a decade of digital marketing experience, it was my first foray into healthcare. Over three years, I helped grow the practice from 165,000 patients a year to over 200,000.
When I started, the practice website, branding, and online reputation didn’t reflect the excellent clinical reputation of the practice.
In the first year, we developed a comprehensive marketing strategy with new branding. This included a redesigned website that made it easy for patients to find information. The new website also:
- Increased new patient volume
- Increased patient portal registration
- Increased online bill-pay
- Elevated provider reputation
- Elevated brand reputation
- Attracted more visitors for free using the latest SEO techniques
Additionally, we introduced hyper-targeted marketing strategies. This helps connect patients in need of care with highly profitable therapies. The practice appreciates that it can ‘turn on’ the flow of patients as needed while returning a positive ROI.
In 2017, my wife and I decided to move back to the community where we grew up. Collectively known as “Michiana,” it’s an area with several cities along the Indiana and Michigan border. It’s also home to Notre Dame (Go Irish!). In the same year, I started Independence Digital.
I’m also a graduate of Florida State University (Go Noles!), where I earned a double-major degree in communication and political science.
Many practices have realized that outsourcing some or all of their marketing efforts is a good idea. You get all the strategy and knowledge of a C-level employee at a fraction of the cost. The hard part is finding a good partner who understands your business and can deliver ambitious results.
If you’re not getting you the results you want, contact me today for a free consultation/strategy session.