The #1 Mistake Medical Practices Make With Facebook Ads (and how to fix it)
Ever hear the claim that “Facebook ads don’t work…at least not for my medical practice”? I hear it all the time. It’s normally from someone who has only run a few ads, maybe boosted a few posts, and didn’t see the results they wanted. (more…)
What is local search? – Medical Practice Marketing 101
Local search is all about people in your area being able to find you when they need you, which is important for any local business, but especially important for medical practices. You can have the best doctors in the world, but it won’t matter if no one can find you. (more…)
Why Medical Practices Still Buy Newspaper, TV, and Magazine Ads
I have a lot of friends in the TV, magazine, and newspaper business, and they’re probably not going to like this… but luckily for them, we’re all irrational decision makers. (more…)
3 Ways to Increase Digital Trust for Medical Practices
Building digital trust is essential to attracting more patients.
Without digital trust, patients will look elsewhere for their care. Eventually, this could decrease your practice’s market share and cause financial hardship in the future. Increasing this trust-factor doesn’t have to be hard. Here are three ways medical practices can increase digital trust. (more…)
4 Fantastic Interview Questions for Customer Service Positions
High turnover? Culture problems? Negative reviews? The problem may be in your hiring practices. Here are four interview questions for customer service positions that I use and how they’ve helped me reduce turnover, improve teamwork, and increase customer satisfaction. You’ll probably find that they can be helpful in more than just customer service interviews. (more…)
Why Marketers Make The Best Managers
Marketers have an unfair advantage when it comes to managing people. Many of the skills that make great leaders are skills that great marketers possess. Here are the top seven qualities that make marketers great managers. (more…)