A steady stream of patients is important, but the types of patients are equally important. Most urologists don’t want to see UTIs all day while the competition is stacked with more desirable cases.

Here are the strategies that the best urology practices are using to see more of the cases they want.

Plus, I’ve included actual tactics for increasing authority in certain disease states like OAB, ED, or BPH.   (more…)

Everything is digital nowadays, right? Wrong.

88% of Doctors’ appointments are made by phone. Is your digital marketing taking this into account? (more…)

Patients have a lot of choices when it comes to physicians. Making sure your online profile is up to date, complete, and contains these five items will improve the chances that a website visitor will become a patient. (more…)

Millions of people search for medical facility addresses and doctor phone numbers every day.  Unfortunately, research by CMS shows that around 47% of online healthcare provider listings contain errors. Despite the frustration for patients and the negative business consequences, most providers aren’t taking the time to fix the problems. (more…)

A version of this post was originally written as a guest post for WebFirm.

Google remains the force in search engine market share, and local search is critical to businesses. Often, local search results display before organic pages, in a way making it the ‘new frontier’ of ranking competition.

Optimizing your Google My Business profile isn’t very different from optimizing your website. You always want an attractive presence, accurate information, and an engaged audience. However, many business owners overlook the importance of these strategies. (more…)

Last week, The University of Notre Dame hosted a CMO Summit featuring marketing leaders from top companies.  Chief Marketing Officers (or their company’s equivalent) shared their favorite stories, wisdom, and predictions with attendees and students.

This is a brief summary of the best marketing advice shared by these leaders, broken down into three categories: Biggest Challenges, Looking Forward, and Good Reminders.  Some are direct quotes, but most are paraphrased ideas. Enjoy! (more…)