Healthcare Marketing – Free Resources Blog2018-01-02T19:14:29+00:00

Healthcare Content Marketing: A Comprehensive Guide

Which do you think is more effective:

  1. Advertising to patients and trying to convince them to visit your medical practice. (Outbound Marketing)
  2. Attracting patients by creating content that they are interested in and looking for. (Inbound Marketing/Content Marketing)

While both marketing techniques have their place in an overall healthcare marketing strategy, the latter, healthcare content marketing, is one of the most effective means of marketing a medical practice.


5 Must-Haves for Great Physician Bios

Patients have a lot of choices when it comes to physicians. Making sure your online doctor bio is up to date, complete, and contains these five items will improve the chances that a website visitor will become a patient. (more…)

Go to Top