The healthcare landscape has shifted dramatically in recent years. With patients turning to the internet to research medical providers and services, your practice’s online presence can be the deciding factor in whether they choose you or your competitor. Pivoting to healthcare marketing strategies that not only showcase your expertise but also resonate with your target audience is critical. (more…)
Healthcare organizations are struggling to get their online content seen by the right people. Despite having a website, many healthcare organizations are not ranking well on search engines, making it difficult to attract new patients and engage with existing ones.
Doctors are smart — really smart. But that doesn’t mean they aren’t emotional beings like the rest of us. That includes being susceptible to confirmation bias – which is usually unconscious, making it difficult to detect.
Advertising to patients and trying to convince them to visit your medical practice. (Outbound Marketing)
Attracting patients by creating content that they are interested in and looking for. (Inbound Marketing/Content Marketing)
While both marketing techniques have their place in an overall healthcare marketing strategy, the latter, healthcare content marketing, is one of the most effective means of marketing a medical practice.