Keeping physician and medical practice Google My Business (GMB) listings updated and accurate is one of the most effective ways to attract new patients. Listings are free (for now…) and can be optimized in part by having complete, accurate information. For doctors and medical practices, that means making sure Google knows you’re accepting new patients. (more…)
Ever hear the claim that “Facebook ads don’t work…at least not for my medical practice”? I hear it all the time. It’s normally from someone who has only run a few ads, maybe boosted a few posts, and didn’t see the results they wanted. (more…)
Local search is all about people in your area being able to find you when they need you, which is important for any local business, but especially important for medical practices. You can have the best doctors in the world, but it won’t matter if no one can find you. (more…)
I have a lot of friends in the TV, magazine, and newspaper business, and they’re probably not going to like this… but luckily for them, we’re all irrational decision makers. (more…)
Building digital trust is essential to attracting more patients.
Without digital trust, patients will look elsewhere for their care. Eventually, this could decrease your practice’s market share and cause financial hardship in the future. Increasing this trust-factor doesn’t have to be hard. Here are three ways medical practices can increase digital trust. (more…)
High turnover? Culture problems? Negative reviews? The problem may be in your hiring practices. Here are four interview questions for customer service positions that I use and how they’ve helped me reduce turnover, improve teamwork, and increase customer satisfaction. You’ll probably find that they can be helpful in more than just customer service interviews. (more…)