Maximize Your Healthcare Marketing Efforts with Proven SEO Techniques
Healthcare organizations are struggling to get their online content seen by the right people. Despite having a website, many healthcare organizations are not ranking well on search engines, making it difficult to attract new patients and engage with existing ones.
6 Lies That Doctors Tell Themselves About Patient Reviews
Doctors are smart — really smart. But that doesn’t mean they aren’t emotional beings like the rest of us. That includes being susceptible to confirmation bias – which is usually unconscious, making it difficult to detect.
Healthcare Content Marketing: A Comprehensive Guide
Which do you think is more effective:
- Advertising to patients and trying to convince them to visit your medical practice. (Outbound Marketing)
- Attracting patients by creating content that they are interested in and looking for. (Inbound Marketing/Content Marketing)
While both marketing techniques have their place in an overall healthcare marketing strategy, the latter, healthcare content marketing, is one of the most effective means of marketing a medical practice.
Medical Practice SEO: Why Content is Critical
5 Must-Haves for Great Physician Bios
Patients have a lot of choices when it comes to physicians. Making sure your online doctor bio is up to date, complete, and contains these five items will improve the chances that a website visitor will become a patient. (more…)
The #1 Reason Doctors Have Bad Google Ratings
It’s not fair. You’re a great doctor but your Google reviews stink. And it’s probably hurting your medical practice.