Healthcare organizations are struggling to get their online content seen by the right people. Despite having a website, many healthcare organizations are not ranking well on search engines, making it difficult to attract new patients and engage with existing ones.

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Which do you think is more effective:

1. Advertising to patients and trying to convince them to visit your medical practice. (Outbound Marketing)
2. Attracting patients by creating content that they are interested in and looking for. (Inbound Marketing/Content Marketing)

While both marketing techniques have their place in an overall healthcare marketing strategy, the latter, healthcare content marketing, is one of the most effective means of marketing a medical practice.

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Ranking high on Google is the goal, right? Studies show that the top result on Google receives 31.7% of all clicks, while the second page only sees .78% of clicks.

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Patients have a lot of choices when it comes to physicians. Making sure your online doctor bio is up to date, complete, and contains these five items will improve the chances that a website visitor will become a patient. (more…)