Why Medical Practices Still Buy Newspaper, TV, and Magazine Ads
I have a lot of friends in the TV, magazine, and newspaper business, and they’re probably not going to like this… but luckily for them, we’re all irrational decision makers. (more…)
3 Ways to Increase Digital Trust for Medical Practices
Building digital trust is essential to attracting more patients.
Without digital trust, patients will look elsewhere for their care. Eventually, this could decrease your practice’s market share and cause financial hardship in the future. Increasing this trust-factor doesn’t have to be hard. Here are three ways medical practices can increase digital trust. (more…)
4 Fantastic Interview Questions for Customer Service Positions
High turnover? Culture problems? Negative reviews? The problem may be in your hiring practices. Here are four interview questions for customer service positions that I use and how they’ve helped me reduce turnover, improve teamwork, and increase customer satisfaction. You’ll probably find that they can be helpful in more than just customer service interviews. (more…)
Why Marketers Make The Best Managers
Marketers have an unfair advantage when it comes to managing people. Many of the skills that make great leaders are skills that great marketers possess. Here are the top seven qualities that make marketers great managers. (more…)
The New Rule that Changes How You Ask for Google Reviews
In the early months of 2018, Google added additional content restrictions for reviews on its maps and business pages. The most impactful is a new rule that prohibits selectively soliciting positive reviews. (more…)
“Not Secure” Message Coming to Millions of Websites in July
In February, Google announced changes to the way some sites viewed using their Chrome browser will display. All sites not using a security certificate will display a message that says “Not Secure.” According to Google, the changes will occur sometime in July 2018 with the release of Chrome 68. (more…)