Why Marketers Make The Best Managers
Marketers have an unfair advantage when it comes to managing people. Many of the skills that make great leaders are skills that great marketers possess. Here are the top seven qualities that make marketers great managers. (more…)
The New Rule that Changes How You Ask for Google Reviews
In the early months of 2018, Google added additional content restrictions for reviews on its maps and business pages. The most impactful is a new rule that prohibits selectively soliciting positive reviews. (more…)
“Not Secure” Message Coming to Millions of Websites in July
In February, Google announced changes to the way some sites viewed using their Chrome browser will display. All sites not using a security certificate will display a message that says “Not Secure.” According to Google, the changes will occur sometime in July 2018 with the release of Chrome 68. (more…)
Physician Recruiting: Experts Share Their Best Advice
Recruiting doctors to your practice can be challenging. Some practices hire professional firms while others have an in-house process. To improve your chances of getting the best candidates, we’ve compiled some of the best advice from professional physician recruiters. (more…)
13 Best Medical Practice Marketing Ideas
When it comes to marketing a medical practice, doctors and marketers have a lot of choices when it comes to promotion. Where should you spend your limited time and budget? It’s at times a paradox of choice, and we become paralyzed with indecision. Or worse, do what we’ve always done even if it’s not getting us the results we want.
To help guide practices looking to move their business forward, here are 13 of the best medical practice marketing ideas. (more…)
How the Best Urology Practices Attract Specific Patients
A steady stream of patients is important, but the types of patients are equally important. Most urologists don’t want to see UTIs all day while the competition is stacked with more desirable cases.
Here are the strategies that the best urology practices are using to see more of the cases they want.
Plus, I’ve included actual tactics for increasing authority in certain disease states like OAB, ED, or BPH. (more…)