Your medical practice’s website is often the first point of contact for potential patients, making it essential to have a well-designed and user-friendly website. A professional and visually appealing design can help to establish trust and credibility with your future patients, while easy navigation and responsive design can make it easier for patients to find the information they need and use your website on their phones.
In this article, we’ll go over 10 must-haves for your medical practice website design.
Medical Practice Website Design Must Haves
- A professional and visually appealing design: The design of your website should be consistent with your brand and reflect the level of professionalism of your practice. Use high-quality images and graphics, and consider hiring a professional web developer to create a cohesive and visually appealing website.
- Easy navigation: Have you ever seen a beautiful website but couldn’t find what you were looking for? Don’t make this mistake! Make your medical practice website easy for visitors to find what they are looking for. Use clear headings and subheadings, and menus to organize your content. The #1 page you want patients to be able to locate is your ‘schedule and appointment’ page.
- Responsive design: With more and more people accessing the internet on their phones, it’s important to have a website that looks great and functions well on mobile devices. A responsive design will automatically adjust to fit the screen of any device, making it easier for users to navigate your website on their phones or tablets. For many of the practices we work with, mobile visits are more common than desktop. Make sure your site performs well on mobile, because that’s where most of the traffic is. Plus, there’s a good chance your ancient competitor is still using a non-mobile-friendly site – this gives you the competitive advantage for astute patients (usually with better insurance…).
- Contact information: Make it easy for potential patients to get in touch with your practice. Include your phone number and address for each of your locations. You may also want to include a contact form to allow patients to get in touch with you directly from your website.
Tip: Only include the essentials on this form. The fewer fields to complete, the greater the chance of completion. Keep it to 5 or less if you can.Advanced Tip: Create a location page for each of your locations to improve local SEO for those locations and their associated Google Business Profile.
- Patient education: Provide information about common medical conditions, treatments, and procedures to help educate your patients. This can include blog articles, videos, and downloadable resources such as PDFs. By educating your patients, you can help them to make informed decisions about their health and build trust in your practice.Patient education is one of the most common ways new patients discover your practice. Potential patients are looking for information about their symptoms and they want more information about treatment options. Even if they find The Mayo Clinic first, they will likely do another follow-up search for local providers – and that patient education content will help you show up on local searches.
- Testimonials: Use patient testimonials to build trust and credibility with potential patients. They should highlight the positive experiences that patients have had at your practice.Tip: You can use them strategically on provider pages (positive reviews of that provider) and on procedure pages with reviews that mention the treatment solving their issues.
- Online appointment scheduling: Allow patients to schedule appointments online, which can save time for both your practice and your patients. This can be especially convenient for patients who have busy schedules or prefer to avoid phone calls.But – make sure your online scheduling partner makes this easy for patients. If you have a 20-field form before they even get to select an appointment, only a few of your patients will ever take the time to complete their appointment booking online.
- Accepted insurance providers: Let patients know which insurance providers you accept, as this can be a deciding factor for some patients. You can include this information in a clear and easy-to-find location on your website, such as a footer or a dedicated page.
- Provider bios: Introduce your doctors and APPs to your patients by including bios and photos on your website. This can help patients to get to know your team and feel more comfortable visiting your practice.Read: 5 Must-Haves for Great Physician Bios
- Security: Protect your patients’ personal information by including security measures such as SSL encryption on your website. This can help to ensure that patient information is kept safe and secure, and can also help to build trust with your patients.Nobody wants to trust a medical practice with healthcare information if they see a big “WEBSITE IS UNSECURE” message.
By including these must-haves in your medical practice website design, you can create a website that is professional, user-friendly, and effective at attracting new patients. By investing in a well-designed website, you can make a great first impression and establish your practice as a trusted and reputable source of medical care.
Need help with medical practice website design? Contact us today. We work with hundreds of doctors.