Reputation management for medical practices pays for itself in several ways.
One of the first benefits of reputation management medical practices see is that it reduces patient no-show rates. Google business profiles are often the first place that patients go to find information about your practice, including your address, phone number, and hours of operation. However, this information is not always accurate, and outdated or incorrect listings can lead to frustrated patients who show up at the wrong location or at the wrong time. CMS estimated that 47% of all healthcare listings had errors.
Reducing patient no-show rates will increase the number of appointments and visits to your practice. This can lead to higher revenue and more patients, which can offset the cost of reputation management services.
Second, positive online reviews and ratings can increase your practice’s visibility on search engines, making it easier for potential patients to find you. This can result in an increase in new patient appointments, which can also contribute to higher revenue.
Third, by building trust and credibility with your patients, reputation management can help attract the best and most loyal patients (read: adherence to treatment plans and recommended follow-ups, and probably better insurance too). This can lead to higher per-patient revenue and retention.
In addition to these direct financial benefits, reputation management can also help to protect your practice’s reputation and prevent damage from negative reviews or inaccurate online listings. This can be invaluable in maintaining the trust and confidence of your patients, as well as the overall success of your practice.
Overall, the benefits of reputation management for medical practices can easily outweigh the cost of the services, generate additional revenue, and protect your practice’s reputation.
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Related:
8 Dangers of Neglecting Online Reputation Management for Doctors
4 Powerful Ways To Leverage Existing Reviews To Get More Patients