Everything is digital nowadays, right? Wrong.
88% of Doctors’ appointments are made by phone. Is your digital marketing taking this into account?
These numbers and infographic were put together by DialogTech, a firm that specializes in call tracking and analytics. One of the studies showed that 88% of all doctors’ appointments are scheduled by phone and only 2.4% are scheduled online.
Even though most people (77%) are going online before booking an appointment, patients are still choosing a non-digital means of scheduling. This is a great reminder to make sure phone numbers are easy to find on your website, listings, and advertisements.
It also underscores the importance of a professional and efficient call handling process in your medical practice.