How to View Comments on Facebook Ads

Frustrated that you can’t find the comments on your Facebook ads? I was too.

Facebook ads manager seems like it’s constantly changing. Some changes are less than intuitive. After searching multiple help-threads with dead-ends, I figured out the best way to view comments on Facebook ads (aka dark posts).

It’s important for advertisers to engage with potential customers, respond to comments, and invite those who ‘like’ the post to like their page. Also, negative comments can damage a campaign. It’s best to keep a close eye on all Facebook ad comments.

Step 1: Open Facebook Ads Manager

Step 2: Go to Ads Manager Settings (on the left) and click “All Tools”

Step 3: Under “Create & Manage” Select “Page Posts”

Step 4: Make sure the correct page is selected, and click “Ads Posts”

Step 5: Click on the post name you’d like to bring up the post

Step 6: Click “View Comments” and then click “View _ more comments”

Step 7: View, Like, and Reply to comments on your Facebook Ads

That’s it! You may get a notification that will take you directly to the post if you have a new comment on your Facebook ad, but it’s good not to rely on this completely.

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