“Not Secure” Message Coming to Millions of Websites in July
In February, Google announced changes to the way some sites viewed using their Chrome browser will display. All sites not using a security certificate will display a message that says “Not Secure.” According to Google, the changes will occur sometime in July 2018 with the release of Chrome 68. (more…)
Physician Recruiting: Experts Share Their Best Advice
Recruiting doctors to your practice can be challenging. Some practices hire professional firms while others have an in-house process. To improve your chances of getting the best candidates, we’ve compiled some of the best advice from professional physician recruiters. (more…)
How the Best Urology Practices Attract Specific Patients
A steady stream of patients is important, but the types of patients are equally important. Most urologists don’t want to see UTIs all day while the competition is stacked with more desirable cases.
Here are the strategies that the best urology practices are using to see more of the cases they want.
Plus, I’ve included actual tactics for increasing authority in certain disease states like OAB, ED, or BPH. (more…)
Stats Show Importance of Phones in Medical Practice Marketing [infographic]
Everything is digital nowadays, right? Wrong.
88% of Doctors’ appointments are made by phone. Is your digital marketing taking this into account? (more…)
Half of All Healthcare Provider Listings Contain Errors; Here’s How to Fix Them
Millions of people search for medical facility addresses and doctor phone numbers every day. Unfortunately, research by CMS shows that around 47% of online healthcare provider listings contain errors. Despite the frustration for patients and the negative business consequences, most providers aren’t taking the time to fix the problems. (more…)
How To Optimize your Google My Business Listing for Local Search
A version of this post was originally written as a guest post for WebFirm.
Google remains the force in search engine market share, and local search is critical to businesses. Often, local search results display before organic pages, in a way making it the ‘new frontier’ of ranking competition.
Optimizing your Google My Business profile isn’t very different from optimizing your website. You always want an attractive presence, accurate information, and an engaged audience. However, many business owners overlook the importance of these strategies. (more…)