Brian Dooley
Brian Dooley – Founder, Independence Digital
Brian Dooley is the founder of Independence Digital, a healthcare marketing agency that helps medical practices and physician groups attract new patients through websites, SEO and reputation management. He has worked in digital marketing since 2005 and in medical practice marketing since 2015.
Before founding Independence Digital in 2017, Brian was Director of Marketing and Customer Care at Urology San Antonio, a practice serving more than 200,000 patients a year. He oversaw all marketing, the scheduling department and customer service training. That experience shapes his approach: patient growth depends on phones, scheduling and reputation, not just advertising.
Brian spoke on the main stage at the 2021 LUGPA Annual Meeting, presenting on online reputation management for large urology groups. He earned a double-major degree in communication and political science from Florida State University.
Specialties and experience
Brian and the Independence Digital team work with practices in every specialty, including several large urology groups across the United States. Our experience also includes:
- Neurosurgery
- Pediatrics
- Internal medicine
- OB/GYN
- Plastic surgery
- Gastroenterology
- Endocrinology
- Pathology
- Physical medicine and rehabilitation (physiatry)
Areas of focus
- Online reputation management for physicians
- Medical practice websites and SEO
- Patient education content
- Patient access: phones, scheduling and customer service
Results
In one gastroenterology practice, Brian’s content strategy grew annual scope volume by 83% over five years without adding physicians. Read the case study →
Selected articles
Connect with Brian on LinkedIn or request a quote for your practice.