Marketing Advice and Predictions from 13 Top CMOs
Last week, The University of Notre Dame hosted a CMO Summit featuring marketing leaders from top companies. Chief Marketing Officers (or their company’s equivalent) shared their favorite stories, wisdom, and predictions with attendees and students.
This is a brief summary of the best marketing advice shared by these leaders, broken down into three categories: Biggest Challenges, Looking Forward, and Good Reminders. Some are direct quotes, but most are paraphrased ideas. Enjoy! (more…)
How to View Comments on Facebook Ads
Frustrated that you can’t find the comments on your Facebook ads? I was too.
Facebook ads manager seems like it’s constantly changing. Some changes are less than intuitive. After searching multiple help-threads with dead-ends, I figured out the best way to view comments on Facebook ads (aka dark posts). (more…)
Reducing Physician Burnout: Ideas from a Marketer
Physician burnout is a growing concern for medical practices across the US. The feeling of being overworked can be blamed for countless mistakes, poor patient interactions, and even death through suicide. The challenges faced by physicians today are well documented.
Some of the factors that go into physician burnout and frustration seem to be getting worse – like complex payer models and EMRs. I don’t have any answers there! However, other challenges that physicians face could possibly be improved by the way you position yourself as a provider. (more…)
Medical Practice Websites: 10 Best Practices for 2018
It’s 2018! Are you following the latest best practices for medical practice websites? Some of these may be new ideas, but hopefully, you’ve already implemented some items on this list. (more…)
What Medical Practices Can Learn from Google’s Survey Failure
While using one of Google’s (paid) business services, I encountered a minor issue. After engaging tech support I was able to complete the task at hand. I couldn’t help but think that with a few small changes, Google could improve this particular area and make it easier for me and other customers.
Then, I received a survey. (more…)
Only 2 of the top 25 Urology Groups Are Doing This Right
Most large urology practices are missing the boat when it comes to cheap, effective marketing. It would have cost me $25,000 to rent a booth at the LUGPA annual meeting. $25,000! It’s a perfect example of how expensive traditional advertising methods have become. (more…)