Millions of people search for medical facility addresses and doctor phone numbers every day.  Unfortunately, research by CMS shows that around 47% of online healthcare provider listings contain errors. Despite the frustration for patients and the negative business consequences, most providers aren’t taking the time to fix the problems. […]

A version of this post was originally written as a guest post for WebFirm. Google remains the force in search engine market share, and local search is critical to businesses. Often, local search results display before organic pages, in a way making it the ‘new frontier’ of ranking competition. Optimizing your Google My Business profile isn’t [...]

Last week, The University of Notre Dame hosted a CMO Summit featuring marketing leaders from top companies.  Chief Marketing Officers (or their company’s equivalent) shared their favorite stories, wisdom, and predictions with attendees and students. This is a brief summary of the best marketing advice shared by these leaders, broken down into three categories: Biggest Challenges, [...]