Doctors are smart — really smart. But that doesn’t mean they aren’t emotional beings like the rest of us. That includes being susceptible to confirmation bias – which is usually unconscious, making it difficult to detect. […]
It’s not fair. You’re a great doctor but your Google reviews stink. And it’s probably hurting your medical practice. […]
Digital marketing is an essential component of a successful medical practice. By using the following best practices, medical practices can effectively reach and connect with patients and referral sources online. […]
You’ve probably heard about the importance of search engine optimization (SEO) for your website. With so much information available online, it can be overwhelming to try and figure out the best strategies for improving your website’s visibility on search engines like Google. […]
In crowded local markets, it’s important for healthcare providers to stand out from the competition. One way to do this is through effective reputation management. A strong reputation can improve how patients perceive the quality of your care and may influence their decision to seek treatment from your practice. […]
Ever hear the claim that “Facebook ads don’t work…at least not for my medical practice”? I hear it all the time. It’s normally from someone who has only run a few ads, maybe boosted a few posts, and didn’t see the results they wanted. […]
High turnover? Culture problems? Negative reviews? The problem may be in your hiring practices. Here are four interview questions for customer service positions that I use and how they’ve helped me reduce turnover, improve teamwork, and increase customer satisfaction. You’ll probably find that they can be helpful in more than just customer service interviews. [...]
Frustrated that you can’t find the comments on your Facebook ads? I was too. Facebook ads manager seems like it’s constantly changing. Some changes are less than intuitive. After searching multiple help-threads with dead-ends, I figured out the best way to view comments on Facebook ads (aka dark posts). […]
Physician burnout is a growing concern for medical practices across the US. The feeling of being overworked can be blamed for countless mistakes, poor patient interactions, and even death through suicide. The challenges faced by physicians today are well documented. Some of the factors that go into physician burnout and frustration seem to be getting worse [...]
It’s 2018! Are you following the latest best practices for medical practice websites? Some of these may be new ideas, but hopefully, you’ve already implemented some items on this list. […]