Tens of millions of Americans are behind on their colonoscopy screenings. Even more have uncontrolled heartburn. Even so, too many GI practices are missing out on colonoscopy & EGD patients. […]
The healthcare landscape has shifted dramatically in recent years. With patients turning to the internet to research medical providers and services, your practice’s online presence can be the deciding factor in whether they choose you or your competitor. Pivoting to healthcare marketing strategies that not only showcase your expertise but also resonate with your target audience [...]
Healthcare organizations are struggling to get their online content seen by the right people. Despite having a website, many healthcare organizations are not ranking well on search engines, making it difficult to attract new patients and engage with existing ones. […]
Which do you think is more effective: Advertising to patients and trying to convince them to visit your medical practice. (Outbound Marketing) Attracting patients by creating content that they are interested in and looking for. (Inbound Marketing/Content Marketing) While both marketing techniques have their place in an overall healthcare marketing strategy, the latter, healthcare content marketing, [...]
Ranking high on Google is the goal, right? Studies show that the top result on Google receives 31.7% of all clicks, while the second page only sees .78% of clicks. […]
Patients have a lot of choices when it comes to physicians. Making sure your online doctor bio is up to date, complete, and contains these five items will improve the chances that a website visitor will become a patient. […]
Healthcare marketing is a crucial aspect of running a successful medical practice. For better or worse, patients have more information and options than ever before when it comes to choosing a healthcare provider. As a result, it’s important for medical practices to have a strong online presence and a well-crafted marketing strategy. In this article, we’ll [...]
Your medical practice’s website is often the first point of contact for potential patients, making it essential to have a well-designed and user-friendly website. A professional and visually appealing design can help to establish trust and credibility with your future patients, while easy navigation and responsive design can make it easier for patients to find the [...]
*Updated for 2023* When it comes to marketing a medical practice, doctors and marketers have a lot of choices when it comes to promotion. Where should you spend your limited time and budget? It’s at times a paradox of choice, and we become paralyzed with indecision. Or worse, do what we’ve always done even if it’s [...]
Being visible to potential patients in your local area is critical for medical practices. But with so much competition, how do you stand out and attract new patients? These 8 medical practice marketing tips will help you boost your visibility and grow your practice: […]