5 Must-Haves for Great Physician Bios

2018-05-14T22:12:25+00:00

Patients have a lot of choices when it comes to physicians. Making sure your online profile is up to date, complete, and contains these five items will improve the chances that a website visitor will become a patient. […]

5 Must-Haves for Great Physician Bios2018-05-14T22:12:25+00:00

Half of All Healthcare Provider Listings Contain Errors; Here’s How to Fix Them

2018-05-03T18:47:31+00:00

Millions of people search for medical facility addresses and doctor phone numbers every day.  Unfortunately, research by CMS shows that around 47% of online healthcare provider listings contain errors. Despite the frustration for patients and the negative business consequences, most providers aren’t taking the time to fix the problems. […]

Half of All Healthcare Provider Listings Contain Errors; Here’s How to Fix Them2018-05-03T18:47:31+00:00

How To Optimize your Google My Business Listing for Local Search

2018-04-17T19:20:50+00:00

A version of this post was originally written as a guest post for WebFirm. Google remains the force in search engine market share, and local search is critical to businesses. Often, local search results display before organic pages, in a way making it the ‘new frontier’ of ranking competition. Optimizing your Google My Business profile isn’t [...]

How To Optimize your Google My Business Listing for Local Search2018-04-17T19:20:50+00:00

Marketing Advice and Predictions from 13 Top CMOs

2018-04-12T13:36:27+00:00

Last week, The University of Notre Dame hosted a CMO Summit featuring marketing leaders from top companies.  Chief Marketing Officers (or their company’s equivalent) shared their favorite stories, wisdom, and predictions with attendees and students. This is a brief summary of the best marketing advice shared by these leaders, broken down into three categories: Biggest Challenges, [...]

Marketing Advice and Predictions from 13 Top CMOs2018-04-12T13:36:27+00:00

Only 2 of the top 25 Urology Groups Are Doing This Right

2017-11-27T22:59:10+00:00

Most large urology practices are missing the boat when it comes to cheap, effective marketing.  It would have cost me $25,000 to rent a booth at the LUGPA annual meeting.  $25,000!  It’s a perfect example of how expensive traditional advertising methods have become. […]

Only 2 of the top 25 Urology Groups Are Doing This Right2017-11-27T22:59:10+00:00

Why Your Medical Practice Needs a Facebook Tracking Pixel

2017-11-05T17:41:05+00:00

If you have no idea what a Facebook tracking pixel is, you’re not alone. But, your practice marketing department should at least be aware, and your healthcare marketing agency should definitely be using this powerful tool on your behalf. […]

Why Your Medical Practice Needs a Facebook Tracking Pixel2017-11-05T17:41:05+00:00
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