Which do you think is more effective: Advertising to patients and trying to convince them to visit your medical practice. (Outbound Marketing) Attracting patients by creating content that they are interested in and looking for. (Inbound Marketing/Content Marketing) While both marketing techniques have their place in an overall healthcare marketing strategy, the latter, healthcare content marketing, [...]
Ranking high on Google is the goal, right? Studies show that the top result on Google receives 31.7% of all clicks, while the second page only sees .78% of clicks. […]
Patients have a lot of choices when it comes to physicians. Making sure your online doctor bio is up to date, complete, and contains these five items will improve the chances that a website visitor will become a patient. […]
It’s not fair. You’re a great doctor but your Google reviews stink. And it’s probably hurting your medical practice. […]
As a doctor, your reputation is everything. Patients rely on online reviews to make decisions about their healthcare, and a few negative reviews can have a big impact on your practice. But, it’s not just about the number of negative reviews, but also how you respond to them that matters. […]
Healthcare marketing is a crucial aspect of running a successful medical practice. For better or worse, patients have more information and options than ever before when it comes to choosing a healthcare provider. As a result, it’s important for medical practices to have a strong online presence and a well-crafted marketing strategy. In this article, we’ll [...]
Your medical practice’s website is often the first point of contact for potential patients, making it essential to have a well-designed and user-friendly website. A professional and visually appealing design can help to establish trust and credibility with your future patients, while easy navigation and responsive design can make it easier for patients to find the [...]
Digital marketing is an essential component of a successful medical practice. By using the following best practices, medical practices can effectively reach and connect with patients and referral sources online. […]
You’ve probably heard about the importance of search engine optimization (SEO) for your website. With so much information available online, it can be overwhelming to try and figure out the best strategies for improving your website’s visibility on search engines like Google. […]
In crowded local markets, it’s important for healthcare providers to stand out from the competition. One way to do this is through effective reputation management. A strong reputation can improve how patients perceive the quality of your care and may influence their decision to seek treatment from your practice. […]