Marketers have an unfair advantage when it comes to managing people. Many of the skills that make great leaders are skills that great marketers possess. Here are the top seven qualities that make marketers great managers. […]
In the early months of 2018, Google added additional content restrictions for reviews on its maps and business pages. The most impactful is a new rule that prohibits selectively soliciting positive reviews. […]
In February, Google announced changes to the way some sites viewed using their Chrome browser will display. All sites not using a security certificate will display a message that says “Not Secure.” According to Google, the changes will occur sometime in July 2018 with the release of Chrome 68. […]
A steady stream of patients is important, but the types of patients are equally important. Most urologists don’t want to see UTIs all day while the competition is stacked with more desirable cases. Here are the strategies that the best urology practices are using to see more of the cases they want. Plus, I’ve included actual [...]
Everything is digital nowadays, right? Wrong. 88% of Doctors’ appointments are made by phone. Is your digital marketing taking this into account? […]
Millions of people search for medical facility addresses and doctor phone numbers every day. Unfortunately, research by CMS shows that around 47% of online healthcare provider listings contain errors. Despite the frustration for patients and the negative business consequences, most providers aren’t taking the time to fix the problems. […]
A version of this post was originally written as a guest post for WebFirm. Google remains the force in search engine market share, and local search is critical to businesses. Often, local search results display before organic pages, in a way making it the ‘new frontier’ of ranking competition. Optimizing your Google My Business profile isn’t [...]
Last week, The University of Notre Dame hosted a CMO Summit featuring marketing leaders from top companies. Chief Marketing Officers (or their company’s equivalent) shared their favorite stories, wisdom, and predictions with attendees and students. This is a brief summary of the best marketing advice shared by these leaders, broken down into three categories: Biggest Challenges, [...]
Most large urology practices are missing the boat when it comes to cheap, effective marketing. It would have cost me $25,000 to rent a booth at the LUGPA annual meeting. $25,000! It’s a perfect example of how expensive traditional advertising methods have become. […]
If you have no idea what a Facebook tracking pixel is, you’re not alone. But, your practice marketing department should at least be aware, and your healthcare marketing agency should definitely be using this powerful tool on your behalf. […]